Whoscall Product Marketing · 2026 H2

Turning product change into user understanding and action

Squads build the protection; Product Marketing makes sure users know it exists, understand why it matters, trust it, and act on it: activate, report, subscribe, renew. This site holds everything the function runs on: the mandate, the messaging system, and a marketing package for every feature.

The thesis: squads change the product; Product Marketing changes what users understand and do about it. Every PMM workstream ladders to an objective a squad already owns, O1 call value, O2 subscription retention, O3 VBN, and installs.

#whoscall_product_marketing Project & Campaign List Confluence hub Charter & process

How this site runs

a Slack-native + Claude-driven operating loop

Cadence	What happens	Feeds
Daily	Competitor scans (TW + Global, run separately) and the source check (SOURCE.md)	Competitors page · dashboard
Bi-weekly	Product update folded into the launch calendar and packages	Feature packages page
Ongoing	Campaign info and performance fed from Marketing into the campaign calendar	Campaigns page · dashboard