Product Marketing owns positioning, messaging, testing, multi-market, launch, competitive intel, brand trust, and the paywall argument (tier/price structure belongs to squads + Finance). Each card links to the full doc on Confluence.
Where PMM effort concentrates each half. Focused on 2026 H2; the 2027 H1 plan gets written in December from experiment readouts.
Strategy page → R&R 2Master positioning, category definition, the messaging hierarchy, and the paywall argument every surface derives from.
Confluence → R&R 3Copy & voice of onboarding, push, email, in-app, and what monetization moments say.
Confluence → R&R 4Test copy and value propositions; converge on the arguments that hold, on the record.
Confluence → R&R 5The local argument per market, built with local marketing. Localization is adaptation, not translation.
Confluence → R&R 6Launch narrative & readiness, app-store narrative; briefs campaign direction, Marketing owns channels.
Confluence → R&R 7Seven competitors scanned daily: news, feature compiler, and launch timeline, with Whoscall as the benchmark.
Competitors page → R&R 8Awareness / trust / consideration per market, and the response language for reviews and reputation moments.
Confluence →