Turn everyday protection into a habit: check in daily, earn points, redeem rewards.
O1 · call valueFree & Ad
Messaging draft. Problem, value prop, core message and proof points come from the Feature Messaging Matrix (Confluence). The full 21-section package is built on request via #whoscall_product_marketing.
sentiment_dissatisfiedCustomer problem
I only open the app when something's wrong; no reason to come back.
diamondValue proposition
Turn everyday protection into a habit: check in daily, earn points, redeem rewards.
campaignCore message
Protect daily, earn as you go.On-brand starting point · adapt per market, keep the meaning
imageKey visual
hourglass_topComing soonThe key visual is still in production and will land here.
paletteIcon & graphic
hourglass_topComing soonThe feature icon and supporting graphics are still in production and will land here.
smartphoneProduct screens
Real product screenshots, never recreated UI. Each language has its own set of screens and its own download CTA: click any screen to scale it up, download one, or download the whole set. The language set covers the three priority markets (English for PH, 繁體中文 for TW, ไทย for TH); changing it means changing every package.
hourglass_topComing soonThe English screens are not in yet. They will land here with per-screen and batch download.
hourglass_topComing soonThe 繁體中文 screens are not in yet. They will land here with per-screen and batch download.
hourglass_topComing soonThe ไทย screens are not in yet. They will land here with per-screen and batch download.
verifiedProof points
28 check-ins/month, up to 1,240 points · redeem for Premium upgrade codes & partner rewards · [TBD: participation]
Global proof (reusable): 2.6B+ number database · community reports verified via two-step process + government partner (CICC) · "100M+ users worldwide" [need verify]. Any [TBD] needs a data owner before external use.